A separate entity – R.S. Lipman – was founded for the company to expand into the non-alcoholic and beer sectors of distribution. Lipman Brothers was limited to distributing only wine and spirits. Lipman pursued an opportunity to get into the “new age beverage” category (as it was called at the time) to distribute products such as Snapple and Arizona Iced Tea. Under the new company, R.S. Lipman could now also distribute beer and other beverages including Mountain Valley Water.